The Institute

Genesis of the Institute

“I remember when my mother described her tragic experience as a survivor of the Cambodian genocide in the 70’s. Once she paused, looked at me in the eyes, and said: son, I was determined to live and bring the entire family alive to a safe land and start a new life. She believed she could, so she did…
She escaped the Khmer Rouge, and brought the entire family to the Western world where I was born shortly after. What I saw in her was a Passion for Life and a genuine sense of a purpose and meaning for that next life which she was longing for. Without a doubt, she unconsciously transferred to me that Passion for Life and this tenacity. This brought me to live a Life with many Passions which I have never given up: singing for more than 20 years, travelling in over 50 countries, travel and ethnic portrait photography for more than 15 years, as well as a perseverance in the corporate world which brought me to several leadership roles in multinational companies. I have persistently told myself and people around me: Live your Life with Passion, and so I did and will do so…” – Sok-ho Trinh: passionologist, CEO & co-founder of the Institute of Passion.

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

What is our vision for the future?

By 2030, 1 billion people in the World will unleash their Passions for themselves and for others.

What core values do we share?

Authenticity | Freedom | Respect | Fulfilment | Passion

The Team

sokho-800x600

Sok-ho Trinh

Co-founder and CEO

Growing people | Singing | Photography

lori-800x600

Lori Shook

Co-founder and applied neuroscience practice leader

Coaching | Good food | Good wine

martin-800x600

Martin Louvel

Program Leader & Passion Ambassador

Growing People | Entrepreneuship | Sustainability

tom-800x600

Tom Goldstein

Co-founder

Nature | Psychology | Well-being

patricia-800x600

Patricia Soler

Chief Commercial Officer

My family | Creating | Transmitting

tia-800x600

Tia Moin

Passion Ambassador

My family | Playing guitar | Psychology

sonia-800x600

Sonia Ruano

Passion Ambassador

People | Policy | Diversity

abdou-800x600

Abdoulaye Senoussi

Co-founder & Passion Ambassador

Learning | Entrepreneurship | Family spirit

Rabieh Adib

Rabieh Adib

Co-founder and Deputy CEO

Growing people | My family | Learning

valentina-800x600

Valentina Passoni

Program Leader & Passion Ambassador

Empowering people | Music | Coaching

faisal-800x600

Faisal Khan

Co-founder

Growing people | Fulfilling lives | Teaching

paul-800x600

Paul Sipasseuth

Co-founder & Chief Innovation Officer

Sharing | Creativity | Disruptive technology

essi-800x600

Essi Auguste Virtanen

Passion Ambassador

Communication | Personal development | Travelling

Jian-800x600

Jian Goh

Passion Ambassador

Entrepreneurship | Equality | Diversity

Board of strategic and scientific advisors

Honorary members

Dr Itai Ivtzan | Positive psychologist, senior lecturer, program leader of MAPP, honorary senior research associate | PhD

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Randall S. Peterson | Professor & Director of the Leadership Institute / London Business School, social scientist, scholar and leadership researcher | BSc, MEd, PhD

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Dr Pascal Lefebvre | Clinical psychologist & psychotherapist, org. behaviour scientist, prof. in management and HR | PhD, MPhil, MSc

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Nathalie Lorrain | Member of the Scientific Council of Intercultural management, Professor, CEO | MSc, Cert. Demographics, Cert. Social Legislation

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Subject Matter Experts

Dr Aidan Kelly | Programme Leader, Senior Lecturer | PhD

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Josep Curto | Consultant, research analyst, entrepreneur and professor | BSc (Hons), MSc (Hons), MBA, PhD applicant

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Sunčica Getter | Faculty member, individual and systemic coach, facilitator, trainer and lecturer | MA, PCC, ORSC, CPCC

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Roque Adrada | Executive Director | J.D, MM, CMTS, PhD (ABD) in talent management

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.

Luis Mateos Keim | Entrepreneur, strategist, start up mentor | MBA, BA

I am text block. Click edit button to change this text. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo.