At the Passion Alliance LTD (trading under Institute of Passion and referred to as “Institute of Passion”, “we”, “us”, “our”),  we respect and value your privacy when visiting our website. We only collect and use information in ways that are useful to you and in a manner consistent with your rights and our obligations under the law, including the General Data Protection Regulation (GDPR).

This privacy and cookie policy will help you understand how we process data collected by us in relation to your use of our website, and what choices you have.


Everything we do relating to your information is covered by the following over-arching data principles:

  • Your information belongs to you, not us – you should be able to control it, and you should know about, and be comfortable with, everything that we do with your information;
  • We will only collect, keep, use and share your information either (a) for genuine business purposes that we’ve explained clearly to you and that you haven’t objected to, or (b) where we’re legally required to do so – and as soon as those purposes have been fully achieved, we will delete your information;
  • We will be as clear and open as we can with you on what information we collect, why we collect it and how we use it, so you are informed and able to make decisions to control your information in the ways you’re comfortable with;
  • As long as we have your information, we will keep it up to date and protect it as if it was our own sensitive information, using appropriate security safeguards, having kept on top of and appropriately taken into account the latest industry standards and best practice.


Our website is owned and operated by the PASSION ALLIANCE LTD (UK Company Number: 10879855), with registered address at Kemp House, 152 City Road, London, EC1V 2NX, United Kingdom. You can address any inquiry related to your data contacting us at


We collect information about you when you complete a form on our website, register for our newsletter, post a comment on our blog posts, provide feedback and when you email us or contact us by telephone. Website usage information is collected using cookies. A cookie is a small piece of text sent to your browser. It helps the us to remember information about your visit, like your preferred language and other settings. That can make your next visit easier and the site more useful to you.

Depending on your settings or the privacy policies for other online services, you may give us permission to obtain information from your account with those other services.  For example, social media is an important part of how Institute of Passion interacts with our customers.  In using social media (e.g. by sharing our programs), you may give us permission to access your information in that social media channel or in other services.  So, if you did choose to link your Facebook or Twitter account to Institute of Passion, this would enable us to obtain information and content from those accounts. Or if you’re using Institute of Passion on your mobile, you can also choose to provide us with location data. The information we obtain from those services does depend on your settings for that service or their privacy policies. So you should always regularly check what those are.


We will use this information to provide the services requested, to process your inquiry, manage your account, respond to communications from you and, if you agree, to email you about services that we think may be of interest to you.

We use your information collected from our website to personalize your repeat visits to our website. We will not share your information for marketing purposes with companies outside of our organization.


With your permission we might send you information about our services and promotions that we think will be of interest to you. We may use your data to contact you by email, telephone, text message and by direct mail. You may opt out at any time.

If you no longer wish to be contacted for marketing purposes, please email You can opt out of our email communications by clicking the unsubscribe link at the footer of any email you receive from us.


We only keep your data if we have a valid legal reason to do so, and will only keep it for as long as we need to in order to fulfil our contractual or legal obligations or for as long as we have your permission to keep it. Your data will be deleted if we no longer need it to maintain our obligations or if you have requested that we delete it.

Some or all of your data may be stored or transferred outside of the European Economic Area (“the EEA”). if we do store or transfer data outside of the EEA, we will take all reasonable steps to ensure that your data is treated as safely and securely as it would within the EEA and under the GDPR. Data security is of great importance to us. We take steps to protect your data by using data encryption on our websites and applications. Our websites are hosted in Spain and are monitored 24/7/365. The servers where they are stored includes firewall protection and secure monitoring software which generates alerts in the event of a hack attempt or the detection of malware.


You have the right to request a copy of the information that we hold about you. If you would like a copy of some, or all of your personal information, please email us at

We want to ensure that your personal information is accurate and up to date. You may ask us to correct or remove information you think is inaccurate.


Cookies are text files placed on your computer to collect standard internet information and visitor behavior information. This information is used to track visitor use of the website and to compile statistical reports on website activity. It may also be used for the purpose of running re-marketing adverts to you about our products and services.

You can set your browser not to accept cookies and can also remove cookies from your browser. However, if you do, some features on our website may not function as a result. You can find out more information about cookies and how to remove cookies by visiting

We currently collect information using these 3rd party solutions:

  • Akismet
    The information Akismet collects depends on how the user sets up Akismet for the site, but typically includes the commenter’s IP address, user agent, referrer, and Site URL (along with other information directly provided by the commenter such as their name, username, email address, and the comment itself)
  • Google Analytics
  • Gravatar


Our website contains links to other websites. This Privacy and Cookie policy only applies to If you follow a link to another websites, you should read their privacy policy.


We will keep our privacy & cookie policy under regular review and update it according to legal requirements or instructions of the British Data Protection Agency. This Privacy and Cookie Policy was last updated on the 7th August 2018.


If you have any queries concerning this Privacy Policy, your personal information or any questions on our use of the information, please email us at or write to us: Passion Alliance LTD, Kemp House, 152 City Road, London, EC1V 2NX, United Kingdom.