“I remember when my mother described her tragic experience as a survivor of the Cambodian genocide in the 70’s. Once she paused, looked at me in the eyes, and said: son, I was determined to live and bring the entire family alive to a safe land and start a new life. She believed she could, so she did…
She escaped the Khmer Rouge, and brought the entire family to the Western world where I was born shortly after. What I saw in her was a Passion for Life and a genuine sense of a purpose and meaning for that next life which she was longing for. Without a doubt, she unconsciously transferred to me that Passion for Life and this tenacity. This brought me to live a Life with many Passions which I have never given up: singing for more than 20 years, travelling in over 50 countries, travel and ethnic portrait photography for more than 15 years, as well as a perseverance in the corporate world which brought me to several leadership roles in multinational companies. I have persistently told myself and people around me: Live your Life with Passion, and so I did and will do so…” – Sok-ho Trinh: passionologist, CEO & co-founder of the Institute of Passion.
Our mission: We want to unleash Passion in People and organizations for the World to thrive sustainably.
What is our vision for the future?
By 2030, 1 billion people in the World will unleash their Passions for themselves and for others.
What core values do we share?
Authenticity | Freedom | Respect | Fulfilment | Passion