The first P stands for Purpose. This first pillar taps into the vast amount of scientific research on meaning, motivated by the search for Purpose in Life, which was made visible by the late Dr. Viktor Frankl , an Austrian neurologist, psychiatrist, and Holocaust survivor.
Frankl was the founder of Logotherapy , which along with Freud’s psychoanalysis and Adler’s individual psychology, is considered the “Third Viennese School of Psychotherapy”, a form of existential therapy which highly influenced humanistic psychologists.

The second P stands for Passion. This concept was originally discussed in philosophy by thinkers such as Diderot, Kant, and Descartes. Passion is also a commonly used and very often misused word in everyday life such as Passion in love, Passionate leader, Passion for music, etc.

With the arrival of Positive Psychology, scientists are becoming increasingly interested in this concept. Psychologist and Prof. Robert Vallerand is at the forefront of research on the Psychology of Passion, as evidenced by his book The Psychology of Passion . Both types of Passion observed by Dr. Vallerand— Harmonious Passion and Obsessive Passion—are explored in our framework.

Concepts of success in life and at work as investigated through Prof. Angela Duckworth ’s research on Grit are also incorporated into our framework.
Grit is defined as Passion and perseverance for long-term goals. Passion at work, inextricably linked to the concept of calling and engagement is also leveraged in this second pillar.

The third pillar is Positivity. Through this pillar, positive emotions and positive individual traits are explored.  This pillar utilizes the work of many scholars, but primarily Dr. Fredrickson who researches positive emotions and their contributions to human well-being.

The fourth pillar looks into the concept of Power in Leadership. The work from scholars in social and behavioral sciences around Positive Leadership and the relation between Passion and leadership is leveraged to unlock organizations’, individuals’, and governments’ best version of their leadership.